Unfortunately, pubs are currently going through a very hard time, like many locally run businesses they struggle to compete with major chains, cheaper supermarket prices and a current economic downturn. That doesn’t however mean that all pubs, which were once a major part of our local community, will disappear, in fact there are plenty of ways in which you can re-establish that community connection and bring your pub back into the forefront of your local area. Let’s take a look at how you can do that.
Partnering with Fellow Pubs
Odds are that if your pub is struggling, many other pubs in the area are too. Now at first this may seem like fraternising with the enemy but by banding together with other locally owned pubs you’ll find that you will all benefit from it. You could try and offer a pub crawl in which participants get a discount off their drink; this will ensure that each pub gets a boost in custom. If thangs are looking particularly bad you could even work out only opening one pub at a time on those quieter days, though this may seem rather extreme it has actually worked for several towns and villages, improving their bottom line drastically.
Set up a Café
It sounds like sacrilege I know but when times are hard, we must adapt. Pubs can often see very little custom during the day, in fact many don’t even open until later. You can capitalise on these quiet hours by serving hot drink, light snacks and offering free Wi-Fi, you’ll be catering to people who work remotely, are self employed or simply need a nice relaxing break during a busy day. Obviously there is a chance you will hear groans and tuts from your regulars by doing this, if you feel this is the case then simply find a certain area of the pub in which you can operate it as a café, that way you can have your cake and eat it too.
Creating a Positive Reputation
A problem that often exists for local pubs is a somewhat elitist reputation, there is nothing worse than walking into a pub and feeling like you really don’t belong there. If you feel like your pub has just such a reputation then you’ll want to do everything you can change peoples view of it, bringing in new custom and different crowds. The best way to rectify this issue is by placing communal events that will encourage people to see that your pub is actually a friendly and welcoming place. Things like beer festivals, weekend fairs, games competitions and live music will all encourage new patrons into your establishment. One really easy way to get people in is by running a pub quiz, it’s an age-old way of bringing people in on quieter days and it’ll show that you are a hospitable establishment that welcomes new people through its doors, rather than greeting them with cold stares.